In exports the very specific challenge is to protrude over huge competition, to receive buyers attention by distance and in very short time. So for starting, the key of success has less to do with your product, but with how professional your pitch is, verbally and in written. We are here to help our customers in developing an optimal pitch with a two step approach: by carefully elaborating the Unique Selling Points and then, by communicating them clearly, professionally and to the point.
Prospect research & selection
We produce by local teams, who know their market, validated short lists by researching, evaluating and selecting the right prospects based exclusively on pre-defined criteria. By approaching the markets selectively, response rates and chances for success are maximized.
Lead generation from inside
Even in international organizations, buyers appreciate a communication in their own language, according to their cultural specifications and with people who are based in the market. Running lead generation with our local experts you show to be present in the market, giving the message is “we are here to stay”! This makes all the difference!
By outsourcing lead generation to us, companies benefit from saving time and costs at the same time.
Developing exports and becoming international are two very different things. Exports are about increasing sales, internationalization is upgrading your company to another business level.
New technologies in operation, communication and services are opening the door for completely new opportunities by internationalization. While big companies may have more resources, smaller ones are more flexible in innovation, decision-making and structuring. Innovation and flexibility are keys for business of tomorrow. There are smarter ways to generate synergies than just through the sheer economies of scale. The question is how to exploit at a global scale the specific strengths of your products and services. We help you in that!
There is no universal template for internationalization. Models do vary depending on the industry, the products and the specific positioning of each company. In most instances business operation cannot be transferred one-to-one. Production and services most likely need to become adapted for being operational abroad. We elaborate internationalization models customized, taken into consideration the characteristics of each company, the trends and the opportunities in your specific industry.
International marketing & setup
Going international the narrative far partners and customers will be different than in the home market. Moreover, additional marketing and operational tools are required. We develop for the internationalization of our clients comprehensive marketing concepts along with the complete setup of suitable tools.
For becoming an international organization local presence is a mandatory requirement. To employ local staff means huge budgets which most companies cannot afford. Partnerships based on an attractive win-win philosophy are a smart solution. Our internationalization service includes the development of partnership models in conjunction with research, appointment, training and management of local partners as well.