The product range and the characteristics of your products can be a strong competitive advantage for your success in exports.
Is this the case?
So, how do you present your products to your potential customers in foreign markets? Sending probably powerpoint presentations with an unlimited number of pages? Or do you wait for a chance to present them later on?
You minimize your chances from the very beginning if you are not able to exploit your strengths. Even worse, you may turn your competitive advantage in a disadvantage!
As bigger your product assortment, as more difficult it is, to present it in a professional way to customers.
At this point we come to the point of digital transformation, a phrase often used, but even more often completely misunderstood. Digital transformation is the integration of new technologies in all aspects of business operations. It has specific importance in export development, where a company has to manage a physical distance to its clients.
One of the most important and efficient digital tools refers to the presentation of your products.
A digital product catalog can help you to
Present all your products in a clear and structured way
Provide even detailed technical information for all products
Include user-friendly tools which will allow your customers to identify quickly products of special interest
Let your customers mark their specific preferences
Prepare specific and customized propositions to them
Get much better prepared for personal presentation meetings, which usually have high costs for you and should be as successful as possible